PANEL
BOOK
2023
PANEL
BOOK
2023
We have reached the year 2023 with many transformations, especially
in the relationship between brands and consumers. No more talking of
a "new consumer". It already exists. It is already a reality and has been
defying brands for a long time. It requires another spirit, creativity and,
mainly, other methodologies as a way of understanding their behavior.
Market research, because of this, is constantly changing. Methods of
data collection require speed. The results also need to bring
knowledge, much more than graphics or embedded data models. The
moment is to think about how to be closer to this consumer in a
constant way, understanding not only his relationship with a product,
but all the context in which he is inserted, his lifestyle, experiences and
relationships. Consumption is a social practice and therefore needs to
be seen from a point of view that goes beyond an application of a
purchase intention survey.
All this undoubtedly reflects the belief of Ecglobal. We have worked in
these more than 15 years of history to think ahead, to deliver to our
clients solutions and technologies that can reduce the distance
between brands and consumers, following the most advanced in the
industry. Our consumer panel has grown, gained credibility in the
segment and today brings together a diversity of consumer segments,
from the most varied profiles, from all over Latin America. We ended
the year 2022 with more than 1.2 million consumers eager to share their
opinions and contribute to best practices for brands, products and
services markets.
We grew in numbers and also in participation. In the last year we have
increased our conversations in our main consumer community,
ecglobal.com, responsible for keeping these users active, engaged
and willing to make a daily contribution about consumption. It is in this
environment that we gather information in an agile and playful way,
through conversations and other methodologies carried out in
conjunction with our portfolio of solutions.
The 2023 Book Panel is a way to present the results of our efforts in
recent years to provide the market with the most reliable and accurate
online dashboard. A collective effort that involves an entire internal
team, a multidisciplinary human capital, research and technological
development, and the stimulus to constant innovate as required by
our clients.
Cheers,
IN
TRO
DUC
TION
Adriana Rocha
We are a pioneers online
panel providers since we
emerged as a company in
the market research
segment. This has
positioned us, in recent
years, as a reliable supplier
of great innovative
contribution in the industry.
We are experts in consumer
understanding and this
experience has been used to
intelligently manage our
panel, creating
methodologies and
approach techniques to
recruit, retain and engage
consumers. But, we are
much more.
Working with Ecglobal
is to choose the most
diversified and
segmented panel, with
attributes validated
by the industry itself.
WHY
CHOOSE
THE
ECGLOBAL
ONLINE
PANEL?
PANEL BOOK 2023 WHY CHOOSE THE ECGLOBAL ONLINE PANEL? 05
3
2
With more than 15 years of experience in market research, panels
and online communities, Ecglobal is a pioneer in the use of
interactive technologies and market research in the Americas.
We are a leader in Latin America. We serve customers worldwide,
including the largest market research companies. We have a
multicultural and multifunctional team distributed in our offices
in México, Miami, São Paulo, as well as our operations center in
Salvador, Bahia, Brazil.
We use several sources of recruitment, with partners in several
locations, who follow the same excellence practices and Ecglobal
Solutions quality standard. This includes the double opt-in
mechanism for registering users on our panel, respecting privacy
policies and procedures. We use web and print advertising,
database permission, word-of-mouth marketing, partnerships
with websites and portals, and use of social networks and
affiliate networks for specific studies. We are one of the unique
online panel companies in Latin America that also uses off-line
recruiting methods to reach specific hard-to-reach groups.
WE HAVE A
QUALITY
RECRUITMENT
PROCESS.
We follow the standards, procedures and methodologies of the
market research industry, complying with the standards and
norms of various organizations that ensure the rights and
privacy of the consumers: TRUSTe, ESOMAR (European Society
for Opinion and Marketing Research), CASRO (Council of
American Survey Research Organizations) and ABEP (Brazilian
Association of Research Companies). Our Data Quality team
works to make our model representative for each country, taking
constant care with the execution of recruitment plans from
multiple sources. We extract representative samples in surveys
by imposing quota controls for each required demographic
group, for example, based on the national online census of
population composition of the country.
WE HAVE HIGH
CONTROL OF
INFORMATION
QUALITY.
1
WE HAVE AN
EXPERIENCED
TEAM IN THE
CONSTRUCTION
AND MANAGEMENT
OF THE PANEL.
WHY CHOOSE THE ECGLOBAL ONLINE PANEL? 06
AND THERE'S
MORE:
PANEL BOOK 2023
In addition to human management, performed by our team,
we have behind our panel a proprietary technological platform,
eCKrm. An advanced multi-point software for data collection and
management, reporting, and CRM management with our
customers - conducting various communications via MKT email,
distribution of surveys and activities, etc.
Using innovative approaches, we have broadened the concept of a
panel - previously seen as something static - to a dynamic, playful
experience through our thematic communities. A strategic work
carried out by a specialized team, which thinks about ways to keep
the panel active, using interactive and multimedia activities, thus
maintaining a high participation and sense of co-creation with
products and brands. In addition, we maintain an external contact
network, through social networks, blogs, various contact points
(telephone, sms, email etc).
Our panel is integrated to a set of technology solutions that allow
the application of quantitative and qualitative methodologies, ad
hoc or continuous approaches. We are able to be closer to
consumers through our proprietary mobile applications, allowing
a geolocalized approach and inserted into the everyday
experiences of consumption.
4
WE HAVE
INNOVATIVE
TECHNICAL
MANAGEMENT
5
WE HAVE
A HIGH
RETENTION
RATE
6
WE HAVE
TECHNOLOGY
AND MOBILITY
WHY CHOOSE THE ECGLOBAL ONLINE PANEL? 07PANEL BOOK 2023
Our ecglobal.com
network has become the
environment for targeted
conversations, from the
likes and interests of our
consumers. The existing
thematic communities
allow the application of
advanced questionnaires
within previously
established categories
and subcategories.
The Advanced Profile, as
we call this segmentation
category, is applied when
the consumer enters our
panel and is periodically
updated to ensure
behavioral changes
over time.
Thus, choosing groups of
mothers, professionals,
teenagers, car owners or
bank services users, for
example, guarantees us
more targeted
conversations, and
deliver results of high
relevance to our clients.
AVAILABLE
CATEGORIES:
Home and Family
Cosmetics and
Personal Care
Health
Travels
Media and Entertainment
Technology
Social Media
Cars
Business
Food & Beverage
WE ARE CAPABLE OF SEGMENTING 08
WE ARE
CAPABLE OF
SEGMENTING
(BEYOND
DEMOGRAPHIC
VARIABLES)
PANEL BOOK 2023
77.566
4%
22%
30%
26%
10%
8%
AB
C1
C2
C3
D1
D2
GENDER %
44%
56%
Female
Male
AGE %
SEC %
34380
43185
43%
20%
7%
6%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Buenos Aires
Capital Federal
Cordoba
Santa Fe
Mendoza
Other
Salta
Entre Rios
Tucuman
Rio Negro
Corrientes
Misiones
Neuquen
Chaco
Chubut
Jujuy
San Luis
San Juan
Santiago del Estero
Central
La Pampa
Catamarca
Formosa
REGION %
33204
15439
5596
4683
2623
1745
1420
1413
1239
931
923
912
830
804
761
713
605
579
488
447
431
421
411
6%
24%
32%
19%
11%
5%
2%
18_24
25_34
35_44
45_54
55_64
65_74
>75
4828
18942
24771
14935
8738
3808
1211
10SEGMENTED PANEL
ARGENTINA
PANEL BOOK 2023
Population: 45,873,172
Internet Users: 41,800,000
Internet Penetration: 91.1 %
http://www.internetworldstats.com/
8.779
16%
44%
27%
13%
AB/A
B
BC
C
GENDER %
22%
78%
AGE %
SEC %
Population: 11,935,560
Internet Users: 8,817,749
Internet Penetration: 73.9 %
1927
6852
38%
22%
21%
5%
4%
4%
3%
2%
1%
1%
Santa Cruz
La Paz
Cochabamba
Chuquisaca
Oruro
Tarija
PotosÝ
Beni
Pando
Central
REGION %
3303
1958
1845
415
332
316
263
184
75
74
9%
47%
26%
12%
4%
2%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
758
4137
2311
1016
369
140
38
11
BOLIVIA
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
654.430
13%
18%
31%
24%
11%
3%
A
B1
B2
C+ (ses 13x6)
C2
D
GENDER %
58%
42%
AGE %
SEC %
Population: 215,016,658
Internet Users: 178,100,000
Internet Penetration: 82.8 %
377018
277302
32,7%
12,6%
9,1%
5,8%
5,4%
5,3%
3,6%
3,0%
2,8%
2,3%
1,9%
1,7%
1,6%
1,5%
1,2%
1,2%
1,1%
1,1%
1,0%
1,0%
0,8%
0,7%
0,7%
0,5%
0,4%
0,4%
0,3%
0,2%
0,1%
São Paulo
Rio de Janeiro
Minas Gerais
Bahia
Rio Grande do Sul
Paraná
Pernambuco
Santa Catarina
Ceará
Goias
Distrito Federal
Other
Espirito Santo
Para
Rio Grande do Norte
Paraiba
Mato Grosso
Amazonas
Mato Grosso do Sul
Maranhão
Alagoas
Piauí
Sergipe
Rondônia
Central
Tocantins
Acre
Amapá
Roraima
REGION %
213925
82744
59592
37892
35064
34895
23835
19568
18288
14936
12108
11218
10409
9875
7870
7796
7307
7075
6755
6538
5072
4707
4266
3549
2515
2430
1722
1406
884
8%
30%
28%
18%
11%
4%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
53000
194655
184471
120726
69307
23281
4368
12
BRAZIL
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
76.972
18%
32%
26%
21%
4%
ABC1
C2
C3
D
E
GENDER %
54%
46%
AGE %
SEC %
Population: 19,383,887
Internet Users: 18,835,100
Internet Penetration: 97.2 %
41854
35115
50%
11%
9%
5%
4%
4%
3%
3%
3%
2%
2%
1%
1%
1%
1%
Metropolitana
Valparaíso
Bío-Bío
Los Lagos
Araucanía
Maule
Antofagasta
Libertador General Bernardo O'Higgins
Coquimbo
Tarapacá
Central
Atacama
Magellanes
Aysén
Other
REGION %
38752
8209
7108
3588
2999
2840
2439
2362
2298
1899
1433
990
733
720
591
5%
32%
26%
19%
11%
5%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
3533
24933
20030
14772
8807
3759
870
13
CHILE
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
71.643
7%
24%
42%
17%
6%
2%
strato 1 COL
strato 2 COL
strato 3 COL
strato 4 COL
strato 5 COL
strato 6 COL
GENDER %
45%
55%
AGE %
SEC %
Population: 51,771,495
Internet Users: 43,091,700
Internet Penetration: 83.2 %
32575
39063
30,3%
14,0%
11,0%
6,1%
5,2%
4,5%
2,7%
2,4%
2,1%
1,9%
1,9%
1,8%
1,7%
1,5%
1,3%
1,3%
1,2%
1,2%
1,2%
1,1%
1,1%
0,7%
0,6%
0,6%
0,5%
0,4%
0,3%
0,2%
0,2%
0,2%
0,2%
0,1%
0,1%
Bogotá
Antioquia
Valle del Cauca
Cundinamarca
Atlántico
Santander
Bolívar
Huila
Risaralda
Norte de Santander
Tolima
Caldas
Meta
Boyacá
Cauca
Nariño
Other
Magdalena
Cesar
Córdoba
Quindío
Casanare
Sucre
Central
La Guajira
Caquetá
Chocó
Putumayo
Arauca
Amazonas
Guaviare
Guainía
San Andrés y Providencia
REGION %
21698
10058
7910
4390
3698
3236
1905
1724
1522
1366
1351
1319
1235
1093
949
936
878
862
828
815
807
502
457
457
350
271
223
157
151
142
114
98
74
4%
30%
29%
20%
12%
4%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
3172
21352
20922
14138
8340
2865
576
SEGMENTED PANEL 14
COLOMBIA
PANEL BOOK 2023
Female
Male
http://www.internetworldstats.com/
4.871
GENDER %
40%
60%
AGE %
COSTA
RICA
Population: 4,999,384
Internet Users: 4,296,443
Internet Penetration: 85.9 %
1972
2900
36%
17%
15%
11%
8%
6%
5%
1%
1%
San José
Alajuela
Heredia
Cartago
Puntarenas
Guanacaste
Limón
Central
Other
REGION %
1759
834
711
557
409
298
224
54
25
6%
18%
37%
23%
10%
4%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
315
868
1798
1142
468
182
68
15
7%
20%
27%
13%
7%
7%
7%
7%
7%
A
B1
B2
C1
C2
D2
E
strato 3 COL
strato 4 COL
SEC %
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
8.644
6%
6%
19%
6%
31%
13%
6%
6%
6%
A
AB (nse 10x6)
B2
C (nse 10x6)
C1
D
D+ (nse 10x6)
strato 3 COL
strato 4 COL
GENDER %
33%
67%
AGE %
SEC %
Population: 10,996,774
Internet Users: 7,146,803
Internet Penetration: 65.0 %
2837
5807
26,7%
24,3%
12,7%
3,3%
3,2%
3,1%
3,0%
2,8%
2,1%
2,0%
1,4%
1,4%
1,3%
1,3%
1,3%
1,2%
1,1%
1,0%
0,9%
0,7%
0,7%
0,7%
0,6%
0,6%
0,4%
0,4%
0,4%
0,4%
0,3%
0,3%
0,2%
0,2%
0,1%
Distrito Nacional
Santo Domingo
Santiago
La Vega
Puerto Plata
San Cristobal
San Pedro de Macorís
La Romana
La Altagracia
Duarte
Azua
Valverde
Monte Plata
Monse±or Nouel
Espaillat
Peravia
Central
Barahona
San Juan
Monte Cristi
Hato Mayor
María Trinidad Sánchez
Sánchez Ramírez
Santiago Rodríguez
Dajabón
Samaná
Salcedo
El Seibo
Baoruco
San José de Ocoa
Pedernales
Independencia
Elías Piña
REGION %
2310
2102
1100
282
274
270
258
239
185
170
124
119
116
110
109
101
91
90
74
63
63
60
50
49
38
37
35
31
23
22
18
16
9
6%
47%
30%
11%
4%
1%
18_24
25_34
35_44
45_54
55_64
65_74
550
4061
2555
977
337
105
DOMINICAN
REPUBLIC
16
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
17.071
24%
1%
41%
2%
2%
17%
5%
3%
1%
ABC+
B1
C
C1
C2
D
strato 3 COL
strato 4 COL
strato 5 COL
GENDER %
40%
60%
AGE %
SEC %
Population: 18,086,232
Internet Users: 15,618,700
Internet Penetration: 86.4 %
6854
10211
32,1%
26,4%
5,5%
5,0%
3,8%
2,9%
2,7%
2,4%
2,3%
2,3%
2,1%
2,0%
1,7%
1,5%
1,3%
1,2%
1,1%
0,6%
0,6%
0,6%
0,6%
0,4%
0,4%
0,4%
Pichincha
Guayas
ManabÝ
Azuay
El Oro
Los RÝos
Loja
Tungurahua
Chimborazo
Imbabura
Esmeraldas
Pastaza
Orellana
Napo
Morona Santiago
Cotopaxi
Central
Ca±ar
SucumbÝos
Carchi
Bolívar
Zamora Chinchipe
Galápagos
Other
REGION %
5482
4514
932
862
653
495
457
415
394
391
354
344
296
254
215
210
192
106
104
99
96
70
67
66
6%
35%
27%
17%
10%
3%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
1074
6028
4689
2948
1623
533
110
ECUADOR
17
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
Population: 132,328,035
Internet Users: 88,000,000
Internet Penetration: 66.5 %
18
7%
3%
22%
5%
2%
12%
7%
3%
21%
1%
1%
2%
3%
1%
9%
AB (nse 10x6)
AB (nse 8x7)
AB (ses 13x6)
C (nse 10x6)
C (nse 8x7)
C (ses 13x6)
C+ (nse 10x6)
C+ (nse 8x7)
C+ (ses 13x6)
C- (nse 8x7)
D (nse 10x6)
D (ses 13x6)
D+ (nse 10x6)
D+ (nse 8x7)
D+ (ses 13x6)
%
44%
56%
%
SEC %
86908
112269
Mexico City
Mexico
Jalisco
Nuevo Leon
Other
Veracruz-Llave
Baja California
Puebla
Sinaloa
Chihuahua
Guanajuato
Sonora
Tamaulipas
Yucatan
Coahuila de Zaragoza
Michoacan de Ocampo
Quintana Roo
Morelos
Queretaro de Arteaga
Chiapas
Hidalgo
Tabasco
Guerrero
Oaxaca
San Luis Potosi
Aguascalientes
Durango
Campeche
Baja California Sur
Nayarit
Tlaxcala
Zacatecas
Colima
Central
Casanare
Copßn
%
2%
30%
33%
20%
10%
4%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
4554
58804
66504
38920
18970
8343
1778
GENDER
AGE
REGION
18,3%
12,5%
8,5%
5,8%
4,5%
4,2%
4,2%
4,1%
3,1%
2,6%
2,6%
2,5%
2,4%
2,3%
1,9%
1,8%
1,6%
1,6%
1,5%
1,4%
1,3%
1,2%
1,2%
1,2%
1,2%
1,0%
0,9%
0,7%
0,7%
0,6%
0,6%
0,6%
0,6%
0,4%
0,1%
0,1%
36376
24960
16982
11497
8954
8413
8367
8134
6265
5198
5083
4895
4805
4613
3845
3614
3187
3128
2978
2802
2541
2421
2388
2385
2351
2040
1849
1389
1299
1287
1264
1250
1152
784
204
161
199.180
MEXICO
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
7.804
GENDER %
46%
54%
AGE %
Population: 4,226,197
Internet Users: 2,899,892
Internet Penetration: 68.6 %
3577
4227
69,0%
11,7%
4,4%
3,4%
2,8%
2,3%
2,0%
1,7%
1,6%
0,3%
0,2%
0,2%
0,1%
0,1%
0,1%
Panamß
ChiriquÝ
Col¾n
Veraguas
CoclÚ
Herrera
Bocas del Toro
Central
Los Santos
DariÚn
Kuna Yala
Ng÷be BuglÚ
Other
Kuna de WargandÝ
Emberß
REGION %
5385
910
344
268
218
179
156
133
122
25
19
14
11
8
6
5%
33%
26%
20%
11%
4%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
382
2577
2058
1529
886
282
77
19
PANAMA
12%
10%
6%
35%
28%
8%
A/B
C
C+
C-
D
E
SEC %
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
49.832
3%
10%
15%
18%
25%
13%
14%
3%
A1
A2
B1
B2
C1
C2
D
E
GENDER %
34%
66%
AGE %
SEC %
PERU
Population: 33,729,630
Internet Users: 29,359,300
Internet Penetration: 87.0 %
16791
33041
53,3%
5,4%
5,3%
5,0%
4,3%
3,6%
3,5%
2,5%
2,4%
1,9%
1,9%
1,3%
1,2%
1,1%
1,1%
0,9%
0,7%
0,7%
0,7%
0,6%
0,6%
0,5%
0,5%
0,4%
0,3%
0,3%
0,2%
Lima Provincias
La Libertad
Arequipa
Callao
Central
Piura
Lambayeque
Ancash
Ica
JunÝn
Cusco
Tacna
Cajamarca
San MartÝn
Puno
Loreto
Other
Moquegua
Hußnuco
Ucayali
Ayacucho
Amazonas
Tumbes
ApurÝmac
Madre de Dios
Pasco
Huancavelica
REGION %
26571
2668
2661
2468
2122
1812
1731
1235
1200
952
950
632
593
559
556
445
361
344
324
317
287
239
225
189
164
130
77
6%
36%
28%
15%
10%
4%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
3062
18165
13704
7687
4813
1887
393
20
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
12,6%
6,2%
6,0%
5,7%
4,6%
4,6%
2,9%
2,8%
2,3%
1,9%
1,8%
1,6%
1,6%
1,6%
San Juan
Bayamón
Other
Carolina
Ponce
Caguas
Arecibo
Mayagüez
Guaynabo
Toa Baja
Aguadilla
Cayey
Trujillo Alto
Humacao
GENDER %
60%
40%
AGE %
2%
24%
29%
24%
14%
6%
1%
18_24
25_34
35_44
45_54
55_64
65_74
>75
17.329
REGION %
PUERTO
RICO
Population: 3,654,978
Internet Users: 3,047,311
Internet Penetration: 83.4 %
http://www.internetworldstats.com/
2191
1068
1039
980
805
800
510
490
398
331
319
284
272
270
424
4221
5032
4074
2341
1033
142
10475
6854
1,4%
1,3%
1,3%
1,3%
1,3%
1,2%
1,2%
1,1%
1,1%
1,0%
1,0%
1,0%
1,0%
0,9%
0,9%
0,9%
0,9%
0,9%
0,9%
0,8%
0,8%
0,8%
0,8%
0,8%
0,7%
0,7%
0,6%
0,6%
0,6%
0,6%
0,6%
0,6%
0,6%
0,6%
0,6%
0,6%
0,6%
0,6%
Río Grande
Fajardo
Cabo Rojo
Canóvanas
Guayama
Manatí
Sabana Grande
Vega Baja
Toa Alta
Las Piedras
Yauco
Juana Díaz
Dorado
Gurabo
Aguada
Central
San Lorenzo
Isabela
Cidra
Cataño
Coamo
San Germán
Añasco
Camuy
Aibonito
Vega Alta
Hatillo
Moca
Salinas
Yabucoa
San Sebastián
Barceloneta
Morovis
Nagüabo
Utuado
Ceiba
Aguas Buenas
Adjuntas
REGION %
238
229
228
221
218
212
209
198
197
180
173
173
166
164
160
160
158
150
149
144
144
140
138
132
129
123
112
112
112
110
107
103
103
102
102
102
101
97
REGION %
0,6%
0,6%
0,5%
0,5%
0,5%
0,5%
0,5%
0,5%
0,5%
0,5%
0,5%
0,4%
0,4%
0,4%
0,4%
0,4%
0,4%
0,4%
0,3%
0,3%
0,3%
0,2%
0,2%
0,2%
0,1%
0,1%
0,1%
97
97
94
92
89
89
86
86
83
82
81
76
76
71
70
70
64
62
56
51
50
42
33
29
23
14
12
Luquillo
Corozal
Guánica
Peñuelas
Lajas
Guayanilla
Hormigueros
Barranquitas
Quebradillas
Patillas
Lares
Arroyo
Florida
Loíza
Santa Isabel
Ciales
Naranjito
Comerío
Villalba
Rincón
Orocovis
Jayuya
Maunabo
Vieques
Las Marías
Culebra
Maricao
21
Female
Male
SEGMENTED PANELPANEL BOOK 2023
4.128
17%
8%
8%
8%
17%
8%
8%
8%
8%
8%
A
B1
B2
C+ (ses 13x6)
C1
C2
C3
D
D1
D2
GENDER %
60%
40%
AGE %
SEC %
URUGUAY
Population: 3,493,160
Internet Users: 3,255,800
Internet Penetration: 93.2 %
2464
1663
53%
13%
6%
4%
3%
3%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Montevideo
Canelones
Maldonado
Colonia
Paysandú
San José
Rocha
Salto
Soriano
Tacuarembo
Rivera
Artigas
Florida
Lavalleja
Cerro Largo
Durazno
Central
Río Negro
Treinta y Tres
Other
Flores
REGION %
2180
543
244
174
116
108
94
87
71
55
55
51
51
51
48
40
37
37
35
29
22
4%
16%
24%
23%
19%
11%
2%
18_24
25_34
35_44
45_54
55_64
65_74
>75
178
645
978
952
803
448
90
22
Female
Male
SEGMENTED PANELPANEL BOOK 2023
http://www.internetworldstats.com/
Our purpose is to help
brands create better
products and services
so that we can have a
positive impact on our
society through the
cooperation of our
consumers. We have
great experience in the
management, services,
implementation of
methodologies, analysis
and know-how in
market research. We
deliver data using
methodologies such as:
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and Attitudes.
Test concepts,
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products.
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databases,
standardization of
questionnaires and
analysis of
benchmark.
Satisfaction surveys,
using impact models
and NPS.
Pricing and product
design with the
following analytical
models: Conjoint,
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Sensitivity Model
(PSM).
23
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