PANEL
BOOK
2023
PANEL
BOOK
2023
We have reached the year 2023 with many transformations, especially
in the relationship between brands and consumers. No more talking of
a "new consumer". It already exists. It is already a reality and has been
defying brands for a long time. It requires another spirit, creativity and,
mainly, other methodologies as a way of understanding their behavior.
Market research, because of this, is constantly changing. Methods of
data collection require speed. The results also need to bring
knowledge, much more than graphics or embedded data models. The
moment is to think about how to be closer to this consumer in a
constant way, understanding not only his relationship with a product,
but all the context in which he is inserted, his lifestyle, experiences and
relationships. Consumption is a social practice and therefore needs to
be seen from a point of view that goes beyond an application of a
purchase intention survey.
All this undoubtedly reflects the belief of Ecglobal. We have worked in
these more than 15 years of history to think ahead, to deliver to our
clients solutions and technologies that can reduce the distance
between brands and consumers, following the most advanced in the
industry. Our consumer panel has grown, gained credibility in the
segment and today brings together a diversity of consumer segments,
from the most varied profiles, from all over Latin America. We ended
the year 2022 with more than 1.2 million consumers eager to share their
opinions and contribute to best practices for brands, products and
services markets.
We grew in numbers and also in participation. In the last year we have
increased our conversations in our main consumer community,
ecglobal.com, responsible for keeping these users active, engaged
and willing to make a daily contribution about consumption. It is in this
environment that we gather information in an agile and playful way,
through conversations and other methodologies carried out in
conjunction with our portfolio of solutions.
The 2023 Book Panel is a way to present the results of our efforts in
recent years to provide the market with the most reliable and accurate
online dashboard. A collective effort that involves an entire internal
team, a multidisciplinary human capital, research and technological
development, and the stimulus to constant innovate as required by
our clients.
Cheers,
IN
TRO
DUC
TION
Adriana Rocha
WHY CHOOSE
ECGLOBAL ONLINE
PANEL?
OUR SEGMENTATION
CAPABILITIES
LATIN AMERICA
SEGMENTED PANEL
ABOUT ECGLOBAL
CONTACT
05
08
09
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Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
Mexico
Panama
Peru
Puerto Rico
Uruguay
IN
DEX
We are a pioneers online
panel providers since we
emerged as a company in
the market research
segment. This has
positioned us, in recent
years, as a reliable supplier
of great innovative
contribution in the industry.
We are experts in consumer
understanding and this
experience has been used to
intelligently manage our
panel, creating
methodologies and
approach techniques to
recruit, retain and engage
consumers. But, we are
much more.
Working with Ecglobal
is to choose the most
diversified and
segmented panel, with
attributes validated
by the industry itself.
WHY
CHOOSE
THE
ECGLOBAL
ONLINE
PANEL?
PANEL BOOK 2023 WHY CHOOSE THE ECGLOBAL ONLINE PANEL? 05
3
2
With more than 15 years of experience in market research, panels
and online communities, Ecglobal is a pioneer in the use of
interactive technologies and market research in the Americas.
We are a leader in Latin America. We serve customers worldwide,
including the largest market research companies. We have a
multicultural and multifunctional team distributed in our offices
in México, Miami, São Paulo, as well as our operations center in
Salvador, Bahia, Brazil.
We use several sources of recruitment, with partners in several
locations, who follow the same excellence practices and Ecglobal
Solutions quality standard. This includes the double opt-in
mechanism for registering users on our panel, respecting privacy
policies and procedures. We use web and print advertising,
database permission, word-of-mouth marketing, partnerships
with websites and portals, and use of social networks and
affiliate networks for specific studies. We are one of the unique
online panel companies in Latin America that also uses off-line
recruiting methods to reach specific hard-to-reach groups.
WE HAVE A
QUALITY
RECRUITMENT
PROCESS.
We follow the standards, procedures and methodologies of the
market research industry, complying with the standards and
norms of various organizations that ensure the rights and
privacy of the consumers: TRUSTe, ESOMAR (European Society
for Opinion and Marketing Research), CASRO (Council of
American Survey Research Organizations) and ABEP (Brazilian
Association of Research Companies). Our Data Quality team
works to make our model representative for each country, taking
constant care with the execution of recruitment plans from
multiple sources. We extract representative samples in surveys
by imposing quota controls for each required demographic
group, for example, based on the national online census of
population composition of the country.
WE HAVE HIGH
CONTROL OF
INFORMATION
QUALITY.
1
WE HAVE AN
EXPERIENCED
TEAM IN THE
CONSTRUCTION
AND MANAGEMENT
OF THE PANEL.
WHY CHOOSE THE ECGLOBAL ONLINE PANEL? 06
AND THERE'S
MORE:
PANEL BOOK 2023
In addition to human management, performed by our team,
we have behind our panel a proprietary technological platform,
eCKrm. An advanced multi-point software for data collection and
management, reporting, and CRM management with our
customers - conducting various communications via MKT email,
distribution of surveys and activities, etc.
Using innovative approaches, we have broadened the concept of a
panel - previously seen as something static - to a dynamic, playful
experience through our thematic communities. A strategic work
carried out by a specialized team, which thinks about ways to keep
the panel active, using interactive and multimedia activities, thus
maintaining a high participation and sense of co-creation with
products and brands. In addition, we maintain an external contact
network, through social networks, blogs, various contact points
(telephone, sms, email etc).
Our panel is integrated to a set of technology solutions that allow
the application of quantitative and qualitative methodologies, ad
hoc or continuous approaches. We are able to be closer to
consumers through our proprietary mobile applications, allowing
a geolocalized approach and inserted into the everyday
experiences of consumption.
4
WE HAVE
INNOVATIVE
TECHNICAL
MANAGEMENT
5
WE HAVE
A HIGH
RETENTION
RATE
6
WE HAVE
TECHNOLOGY
AND MOBILITY
WHY CHOOSE THE ECGLOBAL ONLINE PANEL? 07PANEL BOOK 2023